Price skimming focuses on selling products to __________ and __________ in the consumer adoption process model.
A) innovators and early adopters
B) early adopters and early majority
C) early majority and late majority
D) late majority and laggards
E) laggards and innovators

Question

Quizplus · Accepted Answer

Price skimming is a pricing strategy where a product is launched at a high price and gradually lowered as it reaches different stages of the consumer adoption process model. Innovators and early adopters are typically willing to pay a premium price for new and innovative products, which makes them the ideal target for price skimming. As the product becomes more mainstream, the price is gradually lowered to appeal to the early majority, late majority, and laggards.

Price Skimming Focuses on Selling Products to __________ and __________

Price Skimming Focuses on Selling Products to and