For marketers using a price skimming strategy,once the initial demand is met for new and innovative products,they will likely
A) leave the market.
B) discontinue the product and create a new one.
C) offer deep discounts in order to create a loss leader pricing strategy.
D) lower the price to capture the next most price sensitive market segment.
E) use zone pricing to maximize differences.

Question

Quizplus · Accepted Answer

Once the initial demand is met for new and innovative products, price skimming marketers usually lower the price to capture the next most price-sensitive market segment. This allows them to keep the product relevant and attractive to a wider range of customers. Discontinuing the product or offering deep discounts is counterproductive to the strategy of price skimming. Zone pricing has nothing to do with this strategy. Leaving the market is also not a typical outcome unless the product is no longer profitable or sustainable.

For Marketers Using a Price Skimming Strategy,once the Initial Demand