Along the service-product continuum,which of the following would be considered the most product dominant?
A) grocery store
B) auto repair shop
C) doctor's office
D) cell phone service provider
E) restaurant

Question

Quizplus · Accepted Answer

A grocery store is considered the most product dominant as it is primarily focused on tangible goods/products that customers can observe, touch, and purchase. It falls on the extreme end of the service-product continuum as it involves minimal interaction between customers and employees. In contrast, a service-dominant business like a doctor's office or a restaurant involves more intangible services provided to customers.

Along the Service-Product Continuum,which of the Following Would Be Considered