The marketing of services differs from product marketing because services are:
A) intangible.
B) inseparable.
C) variable.
D) perishable.
E) all of these.

Question

Quizplus · Accepted Answer

Services are intangible, meaning they cannot be touched or seen like physical products. They are inseparable, meaning they are produced and consumed simultaneously. Services are variable, meaning they may differ from customer to customer or even from one day to the next. They are perishable, meaning they cannot be stored for later use like physical products. Therefore, all of these factors make marketing services different from product marketing.

The Marketing of Services Differs from Product Marketing Because Services