When marketers say that services are __________, they are referring to the fact that services cannot be touched, tasted, or seen, like a pure product can.
A) intangible
B) inseparable
C) variable
D) perishable
E) replenishable

Question

Quizplus · Accepted Answer

The term "intangible" refers to the characteristic of services that cannot be perceived with the senses like a physical product can.

When Marketers Say That Services Are __________, They Are Referring