Because services are __________, it is often difficult for marketers to convey the benefits to consumers.
A) variable
B) inseparable
C) intangible
D) perishable
E) substantial

Question

Quizplus · Accepted Answer

Services are intangible, meaning they cannot be seen, touched or felt. This makes it difficult for marketers to convey the benefits of a service to consumers as they cannot be physically presented, like a product can be.

Because Services Are __________, It Is Often Difficult for Marketers