For many professionals offering intangible services,an ethical marketing dilemma exists.The dilemma centers on
A) when to advertise versus when to use personal selling.
B) which media are appropriate for promoting intangible services.
C) which images create a better impression on consumers.
D) how to gain clients while retaining an image of professionalism and integrity.
E) who should be the spokesperson for professionals offering intangible services.

Question

Quizplus · Accepted Answer

Professionals offering intangible services face the ethical dilemma of how to gain clients while maintaining professionalism and integrity. This is important because their reputation and trustworthiness are crucial to their success. Advertising too heavily or using unethical tactics could damage their reputation and negatively impact their business. Therefore, it is essential to find a balance between marketing their services and upholding ethical standards.

For Many Professionals Offering Intangible Services,an Ethical Marketing Dilemma Exists