When marketers state that services are ____________,they are referring to the fact that services are not always of the same quality from one time period to another or from one service provider to another.
A) intangible
B) inseparable
C) variable
D) perishable
E) viable

Question

Quizplus · Accepted Answer

When marketers state that services are variable, they mean that the quality of services can vary from one time period to another or from one service provider to another. This is because services are often performed by people, who can have varying levels of skills, expertise, and attitudes. Unlike products, services are intangible, inseparable, and perishable as they cannot be touched, stored, or resold. "Viable" is not a term used to describe the characteristics of services.

When Marketers State That Services Are ____________,They Are Referring to the Fact