Marketers can take advantage of the variable nature of services by
A) merging services with products.
B) customizing services to meet customers' needs.
C) offering to expedite intangibles.
D) expanding the standards gap.
E) strict standardization.

Question

Quizplus · Accepted Answer

Services are intangible and can vary based on customers' needs and preferences. Therefore, marketers can take advantage of this variable nature by customizing their services to meet specific customers' needs. This approach increases customer satisfaction and loyalty, which can lead to better business outcomes. Merging services with products (A) or offering to expedite intangibles (C) are not relevant solutions to the variability of services. Expanding the standards gap (D) or strict standardization (E) may affect the quality of service, which can negatively impact customer satisfaction.

Marketers Can Take Advantage of the Variable Nature of Services