For years,the Mogul Sheraton,a four-star hotel overlooking the Taj Mahal in India,offered free elephant and camel rides to hotel visitors,assuming that this service would be attractive to hotel guests.But few customers took advantage of the service.This is an example of a __________ gap in services marketing.

Question

Quizplus · Accepted Answer

The situation describes a knowledge gap, where the hotel assumed that the service would be attractive to guests without understanding their actual desires or preferences.

For Years,the Mogul Sheraton,a Four-Star Hotel Overlooking the Taj Mahal