In services marketing,the saying,"where the rubber meets the road" refers to whether or not a __________ gap exists.

Question

Quizplus · Accepted Answer

"Where the rubber meets the road" is a phrase used to refer to the actual point where a service is delivered to the customer. Therefore, it relates to the "delivery gap," which is the difference between the service that is promised and the service that is actually delivered.

In Services Marketing,the Saying,"where the Rubber Meets the Road" Refers