__________ is important for rapid diffusion of new products because products that are consistent with consumers' past behavior and values will be more readily accepted.
A) Relative advantage
B) Compatibility
C) Observability
D) Complexity
E) Trialability

Question

Quizplus · Accepted Answer

Compatibility is important for rapid diffusion of new products because products that are consistent with consumers' past behavior and values will be more readily accepted.

__________ Is Important for Rapid Diffusion of New Products Because