__________ are customers who modify existing products according to their own ideas to suit their specific needs.
A) Early adopters
B) Market testers
C) Lead users
D) Reverse engineers
E) Concept testers

Question

Quizplus · Accepted Answer

Lead users are customers who have unique needs that are not yet met by existing products in the market. They are capable of modifying existing products to create a solution that meets their specific needs. As such, they can provide valuable insights and ideas to companies for creating innovative products that can cater to a wider customer base.

__________ Are Customers Who Modify Existing Products According to Their