Lorraine belongs to a national consumer panel created by a market research company.She regularly receives samples of new products from a variety of firms and fills out questionnaires about the products.The national consumer panel Lorraine is part of is engaged in
A) premarket testing.
B) product launch.
C) test marketing.
D) product development.
E) concept testing.

Question

Quizplus · Accepted Answer

Premarket testing involves testing products with consumers before they are launched into the market. Lorraine is receiving samples of new products and filling out questionnaires about them, which is a form of premarket testing.

Lorraine Belongs to a National Consumer Panel Created by a Market