A marketing professor in Ithaca,New York,maintains a museum of failed consumer products.Most new products in this museum failed during the __________ stage of new product development,when they are introduced to a limited geographic area.
A) pretesting
B) product launch
C) test marketing
D) product development
E) concept testing

Question

Quizplus · Accepted Answer

The statement specifically mentions that the products failed during the "test marketing" stage, which is the stage where the new product is introduced to a limited geographic area. Therefore, the correct answer is C) test marketing.

A Marketing Professor in Ithaca,New York,maintains a Museum of Failed