The shape of the product life cycle curve isn't always a smooth bell shape.The curve of a product may be affected by:
A) how different the product is from existing products.
B) how valuable the product is to the customer.
C) the early adoption rates.
D) the adoption of complementary products.
E) All of these.

Question

Quizplus · Accepted Answer

All of these factors can affect the shape of the product life cycle curve. A product that is very different from existing products may experience a slower adoption rate, leading to a longer introduction phase and a steeper growth phase. The value of the product to the customer can also impact the adoption rate and influence the peak of the curve. Early adoption rates can affect the speed at which the product moves through the different stages of the cycle. Finally, the adoption of complementary products can also impact the demand for the product and the length of each stage of the curve. Therefore, all of these factors can affect the shape of the product life cycle curve.

The Shape of the Product Life Cycle Curve Isn't Always