If a few of Nintendo's customers are asked to try out a new video game which has not yet been released on the market,this is an example of:
A) beta testing.
B) market testing.
C) premarket tests.
D) test marketing.
E) concept testing.

Question

Quizplus · Accepted Answer

This scenario describes beta testing, which involves testing a product with a select group of users before it is released to the general public. It allows companies to gather feedback and make improvements before the product is launched. Market testing, premarket tests, and test marketing typically involve larger scale testing with representative samples of potential customers, whereas concept testing is focused on gathering feedback on initial product ideas.

If a Few of Nintendo's Customers Are Asked to Try