The __________ is a specific price at which manufacturers encourage retailers to sell a product.
A) manufacturer's suggested retail price
B) slotting fee
C) perceived value
D) retail margin
E) key price point

Question

Quizplus · Accepted Answer

The manufacturer's suggested retail price (MSRP) is a specific price at which manufacturers encourage retailers to sell a product. It is a recommendation or a guideline from the manufacturer rather than a requirement. Retailers can choose to sell the product at a higher or lower price depending on their own business strategy.

The __________ Is a Specific Price at Which Manufacturers Encourage