In one test before product launch, customers try a sample product and are then surveyed to understand whether or not they would buy\use the product again. This is known as
A)premarket testing.
B)market testing.
C)alpha testing.
D)concept testing.
E)prelaunch testing.

Question

Quizplus · Accepted Answer

Premarket testing involves giving a sample of the product to customers before it is officially launched in the market to gauge their interest and likelihood of purchasing or using the product again.

In One Test Before Product Launch, Customers Try a Sample