In entertainment licensing,both licensors and licensees run the risk that characters based on books and movies will be just a fad.

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Quizplus · Accepted Answer

It is true that both licensors and licensees run the risk of the characters based on books and movies becoming just a passing trend or fad. This is because the popularity of a particular character or franchise can be influenced by various factors such as changing audience preferences, market competition, and overall cultural and social trends. As such, it is important for both licensors and licensees to carefully consider the long-term viability and appeal of a property before entering into a licensing agreement.

In Entertainment Licensing,both Licensors and Licensees Run the Risk That