__________ is the set of assets and liabilities linked to a brand that add to or subtract from the value provided by the product or service.

Question

Quizplus · Accepted Answer

Brand equity refers to the set of assets and liabilities that are linked to a brand, which contribute to or subtract from the value that the product or service provides. This includes factors such as brand recognition, brand loyalty, and perceived quality, all of which can affect the overall value and success of the brand.

__________ Is the Set of Assets and Liabilities Linked to a Brand