Nora is deciding whether to purchase Sport-Ease sneakers or a store brand.She has purchased other Sport-Ease shoes in the past but was only marginally satisfied.In this situation,Nora is likely to purchase the store brand sneakers because they offer:

Question

Quizplus · Accepted Answer

Nora's past experience with Sport-Ease shoes has only resulted in marginal satisfaction, indicating that she does not perceive a high value or benefit from the brand. Therefore, the store brand sneakers would likely offer greater perceived value to her.

Nora Is Deciding Whether to Purchase Sport-Ease Sneakers or a Store