A series of Apple Computer Company ads aired between 2006 and 2010 featured a young,casually-dressed,friendly person as an Apple computer type,while the Microsoft computer person was portrayed as stiff,geeky,and awkward.Apple was trying to create comparative:
A) product line depth.
B) brand persuasion orientation.
C) brand association orientation.
D) brand extension orientation.
E) brand personalities.
Correct Answer:
Verified
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