The potential benefits of brand extension include:

Question

Quizplus · Accepted Answer

All of the options mentioned are potential benefits of brand extension. By leveraging the existing brand name and associated image, a new product can benefit from the positive associations already established by the core brand. This can translate into lower marketing costs and a boost in sales for both the core brand and the new product. Additionally, by successfully extending a brand, a firm can spend less on creating brand awareness and associations for new products in the future.

The Potential Benefits of Brand Extension Include