Jake developed a toothpaste using only natural ingredients,and he has been quite successful selling the product in health food stores and some grocery stores.He has recently developed a toothbrush using bamboo and natural components.Jake is considering a __________,giving the toothbrush the same brand name as the toothpaste in order to have greater brand awareness.

Question

Quizplus · Accepted Answer

Brand extension is the practice of using an established brand name in new product categories. In this case, Jake wants to use the established brand name of his successful natural toothpaste to promote his new natural toothbrush. This strategy can lead to greater brand awareness and customer loyalty. Co-branding involves two companies collaborating on a product, joint branding involves two brands sharing equal prominence, premium branding involves positioning a product as a high-end offering, and natural branding is not a commonly used term in branding strategy.

Jake Developed a Toothpaste Using Only Natural Ingredients,and He Has