Zappos,an online shoe company,knows shoes are typically a __________ good,with consumers often spending time comparing alternatives.They overcome that aspect of consumers' search process by offering a free,no questions asked return policy.

Question

Quizplus · Accepted Answer

A shopping good is a product that consumers purchase less frequently and with more effort, comparing alternatives before making a purchase decision. The fact that Zappos offers a free return policy helps to overcome the search process for these types of products, which is why choice B is the best option. Specialty goods are unique and often expensive items, convenience goods are frequently purchased low-cost items, ritual goods are items bought for religious/cultural reasons, and impulse goods are purchased without much thought or planning.

Zappos,an Online Shoe Company,knows Shoes Are Typically a __________ Good,with