Suppose that Walgreens (a major drug store chain)wants to introduce its own brand of cough medicine that is similar in contents and packaging to a national brand,but at a lower cost.What kind of private-label brand would Walgreens be introducing?

Question

Quizplus · Accepted Answer

Walgreens is introducing a copycat brand because it is creating a product similar in contents and packaging to a national brand but at a lower cost, which is typical of copycat brands.

Suppose That Walgreens (A Major Drug Store Chain)wants to Introduce