Which of the following best describes when Johnson & Johnson introduces a travel sized package for its existing baby oil product?

Question

Quizplus · Accepted Answer

A line extension is when a company introduces a new product that is a variation of an existing product line. In this case, Johnson & Johnson is introducing a smaller-sized package for its existing baby oil product, which falls under the category of a line extension. Brand extension refers to the introduction of a new product in a different product category under the same brand name. Brand dilution occurs when a company introduces a new product that negatively impacts the brand image. Rebranding is the process of changing a brand's image or name. Co-branding involves two or more brands coming together to create a new product or service.

Which of the Following Best Describes When Johnson & Johnson