When presenting the results of marketing research to a client,it is acceptable to omit some research data that contradicts the client's expectations in order to improve the chances of being hired again.

Question

Quizplus · Accepted Answer

It is not ethical or professional to hide or omit research data to please a client. The purpose of marketing research is to provide accurate and unbiased information that can help the client make informed decisions. Omitting contradictory data can lead to poor decision-making, and it damages the researcher's credibility in the long run. The researcher should present all findings, even those that challenge assumptions or preconceptions.

When Presenting the Results of Marketing Research to a Client,it