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After a Year in Business,Tyrone Hired a Market Research Company

Question 2

Multiple Choice

After a year in business,Tyrone hired a market research company to analyze his sales data and tell him which groups of customers were the most profitable to his firm.Tyrone will probably use the results of this research to:


A) define market segments.
B) adjust positioning strategies.
C) change product offerings.
D) adjust prices.
E) any of these.

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