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Customers Have Become More and More Anxious About Breaches of Privacy,and

Question 40

Multiple Choice

Customers have become more and more anxious about breaches of privacy,and it is essential for marketing researchers that they:


A) conceal consumers' addresses and phone numbers when they share information.
B) share information only with the sales department for follow-up.
C) respect and protect the privacy of customers without question.
D) refer to the company's code of ethics to determine what information can be released.
E) All of these.

Correct Answer:

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