Omar is responsible for marketing and marketing research for a mid-sized manufacturer of assemblies for the housing market.His boss has asked him to cut back expenses,especially in marketing research,"Why can't you just use information off the Internet? There's plenty out there." What is Omar's best response to try and get his boss to change his mind?

Question

Quizplus · Accepted Answer

Omar's best response is to explain that using information off the Internet would be secondary data, which may not be as timely, accurate or relevant as the needed information. This could result in poor decision making and a great risk for the company. It's important to use primary data in marketing research to ensure the best results.

Omar Is Responsible for Marketing and Marketing Research for a Mid-Sized