Marvin is looking for data to help him with a new market research study assigned to him.When reviewing existing secondary data from a past research study,Marvin should pay careful attention to:

Question

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Marvin should pay careful attention to how the secondary data were collected as this will help him determine the reliability and validity of the data. He needs to assess the methodology used, the sampling techniques, and any potential biases in the data collection process.

Answer: D 
 Marvin should also pay attention to whether the data were transformed into information. Raw data can be difficult to interpret and may not provide the insights that Marvin is looking for. He needs to ensure that the secondary data were analyzed and processed into meaningful information that can inform his market research study.

Marvin Is Looking for Data to Help Him with a New