Marketers often race too quickly into research studies to collect __________ data because it is designed to address their specific questions,while __________ data may exist that can sufficiently address the marketer's questions at a much lower cost.

Question

Quizplus · Accepted Answer

Marketers often rush to collect primary data, which is tailored to their specific needs, but secondary data, which is pre-existing and often cheaper, might already provide the necessary insights.

Marketers Often Race Too Quickly into Research Studies to Collect