Henri started his own business insurance software firm.He has no budget for marketing research but wants to keep track of what his competitors are doing.Henri's best option,using a "shoestring budget," to research this problem would be to:

Question

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Visiting competitor's websites would be the best option for Henri as it is a cost-effective way to keep an eye on their activities, such as product launches or new features. This would give Henri an idea about the competition and help him make better business decisions. The other options, such as consulting census data or SEC filings, may not be relevant or helpful in this scenario. Using competitor's software would also not be an ethical practice and could potentially harm Henri's own business. Asking the Chamber of Commerce for assistance may not provide specific competitor-related information.

Henri Started His Own Business Insurance Software Firm