Segmentation,targeting,and positioning
A) are terms that can be used interchangeably in developing marketing plans.
B) are part of a firm's marketing strategy.
C) should be done simultaneously so synergies can help streamline the effort.
D) are part of the marketing plan but bear little direct relationship to the marketing mix.
E) all of these

Question

Quizplus · Accepted Answer

Segmentation, targeting, and positioning are key elements of a firm's marketing strategy. The process involves identifying distinct groups of consumers, selecting one or more of those groups to focus on, and developing a marketing mix to appeal to that chosen segment. This enables a company to better understand its customers and tailor its offerings to meet their needs and preferences. It is essential for companies to go through this process to effectively compete in the marketplace.

Segmentation,targeting,and Positioning