In a classic example of segmentation strategy,years ago Swift Meat Company transformed turkey meat into "Butterball" turkeys.In the process,the company
A) differentiated its product.
B) avoided the SARS virus.
C) created a new class of micromarketing.
D) raised consumers' self-concepts.
E) redefined mass customization.

Question

Quizplus · Accepted Answer

By transforming turkey meat into "Butterball" turkeys, Swift Meat Company differentiated its product from other types of turkey meat. This is a classic example of segmentation strategy, where a company targets a specific segment of the market with a differentiated product.

In a Classic Example of Segmentation Strategy,years Ago Swift Meat