Adidas Group owns Reebok,Rockport,and Greg Norman brands.Having a variety of brands allows Adidas to
A) engage in micromarketing for hard-to-fit shoe customers.
B) obtain a bigger share of the shoe market.
C) use mass marketing techniques.
D) utilize geographic segmentation.
E) generate economies of scale in advertising expenditures.

Question

Quizplus · Accepted Answer

Having a variety of brands allows Adidas to obtain a bigger share of the shoe market by catering to different segments of consumers who have varying preferences and needs. Each brand can have its own unique positioning and target market, providing a greater reach for Adidas in the overall shoe market.

Adidas Group Owns Reebok,Rockport,and Greg Norman Brands