One of the benefits of a differentiated targeting strategy is that it allows the firm to diversify its business and
A) decrease advertising spending.
B) focus on a single market segment.
C) lower overall risk.
D) use undifferentiated strategies in micro markets.
E) all of these

Question

Quizplus · Accepted Answer

A differentiated targeting strategy allows the firm to target multiple market segments and spread its risk. By diversifying its customer base, the firm is not relying on a single segment for its revenue and reduces its overall risk. The other options do not necessarily apply to a differentiated targeting strategy.

One of the Benefits of a Differentiated Targeting Strategy Is