Marketers like Benetton want their ads to appeal to one's self-concept,suggesting to consumers
A) "Trendy products for the masses."
B) "I'm like them,so I should buy their products."
C) "I will never be rich,but I can dress like I am."
D) "Be Peace."
E) "All is fair in love,marketing,and war."

Question

Quizplus · Accepted Answer

Marketers like Benetton often want their ads to appeal to one's self-concept, suggesting that "I'm like them, so I should buy their products." By presenting models with specific traits or characteristics that the target audience can relate to or aspire to have, the ads create a connection between the brand and the consumer's self-identity.

Marketers Like Benetton Want Their Ads to Appeal to One's