Firms might use multiple segmentation methods to
A) tailor communications
B) design products
C) determine the substance of the marketing message
D) all of these
E) none of these

Question

Quizplus · Accepted Answer

Firms might use multiple segmentation methods to tailor communications, design products, and determine the substance of the marketing message. Therefore, the correct answer is D, all of these options.

Firms Might Use Multiple Segmentation Methods to