Golden Years Vitamin Corporation targets consumers living in Florida who are over 65.Golden Years is using __________ segmentation.
A) benefit
B) self-actualization
C) psychographic
D) loyalty
E) geodemographic

Question

Quizplus · Accepted Answer

Geodemographic segmentation combines demographics and geography to segment consumers based on where they live, their lifestyle, values, and behavior. Golden Years is targeting consumers who live in Florida, and who are over 65, which is a clear example of geodemographic segmentation. They are using geographic information (Florida) and demographic information (age) to target a specific group of consumers.

Golden Years Vitamin Corporation Targets Consumers Living in Florida Who