Karen has identified four potential market segments for her Rent-A-Chef home meal catering service.She will now evaluate whether or not each segment is:
A) substantial.
B) responsive.
C) profitable.
D) reachable.
E) all of these.

Question

Quizplus · Accepted Answer

All of the criteria mentioned (substantial, responsive, profitable, reachable) are important for evaluating potential market segments. Therefore, the best choice is E, which indicates that all of these factors should be considered when evaluating the segments.

Karen Has Identified Four Potential Market Segments for Her Rent-A-Chef