After assessing the market growth potential and market competitiveness for his company's baby products in Mexico,Harmon wanted to evaluate market access.To do this,Harmon would consider:
A) ease of accessing or developing distribution channels and brand familiarity.
B) the current size of the market and the expected growth rate.
C) ease of pricing control and number of promotional outlets.
D) the number of competitors,entry barriers,and product substitutes.
E) all of these.

Question

Quizplus · Accepted Answer

Market access refers to the ease of entering and establishing distribution channels in the market. Brand familiarity also plays a crucial role in market access. Therefore, Harmon should consider the ease of accessing or developing distribution channels and brand familiarity when evaluating market access. The other options provided in the question are relevant for assessing market growth potential and competitiveness, but not specifically for market access.

After Assessing the Market Growth Potential and Market Competitiveness for His