Paula has done exceptionally well in developing U.S.domestic markets,but she has had to learn new rules when marketing overseas.She has been struggling to learn how to communicate her product's benefits and features in foreign markets.Not only did she have to learn how to use a foreign language,she had to learn how __________ affected how potential customers would view her product.

Question

Quizplus · Accepted Answer

Paula had to learn how various cultural factors such as thoughts, beliefs, assumptions, symbols, ceremonies, behavior, dress, physical settings, power, uncertainty, individualism, time, dominant values, and verbal and nonverbal cues affected how potential customers would view her product.

Paula Has Done Exceptionally Well in Developing U