Gerald is assessing global entry strategies for his gourmet sandwich business. He does not want to take a lot of risk and he is willing to limit his control of international stores. Gerald will likely use a(n) __________ strategy.

Question

Quizplus · Accepted Answer

Franchising allows Gerald to expand internationally with limited risk and control. The franchisee takes on the majority of the risk and responsibilities of operating the international stores while still adhering to Gerald's brand and business model. This strategy also allows for quick and efficient expansion as the franchisee typically has existing knowledge and resources in the local market.

Gerald Is Assessing Global Entry Strategies for His Gourmet Sandwich