Which of the following must be taken into consideration by a food company,such as Kraft,when entering a global market?
A) Food companies must adjust their approaches to global markets by recognizing their unique characteristics and consumer demands.
B) Food companies can penetrate any market with any product as long as they spend enough on promotion.
C) Food companies like Kraft know that other countries will automatically like the taste of American products.
D) Food companies must always reformulate U.S.products for other markets,because there are no consumer preferences that cross multiple cultures.
E) None of these.
Correct Answer:
Verified
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