Generally,people buy one product or service instead of another because they
A) get the lowest price possible.
B) perceive it to be the better value for them.
C) prefer to avoid doing extended problem solving.
D) have conducted a thorough internal search for information.
E) are unaware of key determinant attributes.

Question

Quizplus · Accepted Answer

People often choose a product or service based on their perceived value, which takes into account not only the price but also the benefits and features it offers compared to other options. This decision is influenced by factors such as personal preferences, past experiences, and product information available to them. While price is important, it is not the only factor that influences buying decisions.

Generally,people Buy One Product or Service Instead of Another Because