The consumer buying process begins when
A)a consumer enters a store.
B)consumers' functional needs are greater than their psychological needs.
C)a consumer's performance risk is minimized.
D)a consumer recognizes an unsatisfied need.
E)learning follows perception.

Question

Quizplus · Accepted Answer

The consumer buying process begins when a consumer recognizes an unsatisfied need. This is the first step in the process, as consumers must identify a need in order to move forward with making a purchase.

The other options are not necessarily true for all consumers or purchases. A consumer may not enter a store in all cases, as purchases can be made online, through a catalog, or through other means. Consumers may prioritize their psychological needs over their functional needs, and performance risk may not always be a major consideration. Learning follows perception, but this is not directly related to the start of the buying process.

The Consumer Buying Process Begins When