Upscale men's and women's clothing stores primarily appeal to consumers' __________ needs.

Question

Quizplus · Accepted Answer

Upscale men's and women's clothing stores mainly appeal to consumers' psychological needs, such as the need for self-esteem, prestige, and status. These stores offer clothing that projects a certain image or personality and can make customers feel more confident and successful. The functional, safety, post-purchase, and situational needs of consumers are not the primary focus of upscale clothing stores.

Upscale Men's and Women's Clothing Stores Primarily Appeal to Consumers